cct300-lab7


 * CCT300 Lab 7**

The article written by Rick Spence for the Financial Post comments on the political win of Calgary's mayor, Naheed Nenshi. This is one instance that elaborates on social media being the key to his success. Sites like Facebook, Twitter and blogs can now be used to connect people within a community by providing the people with information about the campaign, stands and issues. Nenshi was able to blog and tweet about the campaign, urging followers to spread to word to family and friends. Facebook and Twitter allows people to follow, which gives the audience a sense of interactivity as if they are involved in this campaign. He uses social media to get the message across for people in the community to volunteer and support him. These sites can be used as self branding and promotion, as well as promoting his ideas. This model and form of campaign was also used by Obama during the presidential elections when he used social media and phone applications to promote himself. He recognized the power and influence social media has on especially the younger generation, leading to his win.
 * Putting Social Media to Work**

The use of social media can be applied to many other marketing campaigns found on the internet. Utilizing social media to create an online identity is a method that people and companies use to get a message to the masses. Whether the message is self promotion or advertising, an easy way to capture an audience is to be apart of social media.