online+ad+design


 * ONLINE AD DESIGN: HAMILTON ART CRAWL **


 * Event Brief:** The Hamilton Art Crawl (also known as the James Street Art Crawl) is a free art event hosted by numerous galleries, boutiques and studios. It is located downtown Hamilton on James St. North every second Friday of the month. It showcases local artists, designers and musicians as well as promoting the historic art center of the city. This event is mainly promoted through word of mouth, so utilizing social media and advertising on local newspaper sites are ideal.

The purpose of the ad banner is to create awareness and drive visitors to not only get further information, but to come to the actual event. This would likely be placed on sites that have direct relation to Hamilton and community events. So an example would be The Hamilton Spectator (http://www.thespec.com/), where locals read up on news happening in the community. The images on the banner are taken from past Art Crawls to illustrate to event. The background images is a map of James Street, the street where the event is held. Locals will be able to recognize the landmarks and street names.
 * Banner Ad Leaderboard - 728x90 pixels**



The vertical rectangle ad will be located on the same page as the Leaderboard banner to play off the campaign. Usually on sites like the Hamilton, there is advertising space for a top banner as well as space for side banners. I would take advantage of this and use it to play off each other. It will either be linked to the official website (which is currently a blog) or the Facebook information page.
 * Banner Ad Vertical Rectangle - 240x400 pixels**



This is an images of the logo I created for the Hamilton Art Crawl. It is consistent in all the ads to show unity through the design of the campaign. It uses a Google Map image of James Street located in Hamilton to illustrate the location. This form of advertisement can be displayed on sites sporting smaller advertisements like local blogs and forums. Blogs featuring handicraft goods and vintage pieces have visitors that would be in the target market of the Art Crawl.
 * Banner Ad Rectangle - 180x150 pixels**



The targeted audience are young adults roughly the age of 18-30 with an interest in art and music. This demographic is likely to use social media websites like Facebook, making it a reasonable solution for advertising. A lot of information about artists and shows are available online, so it is only sensible to keep information online. Information changes from month to month, so the ability to post up-to-date, relevant information is important. A Facebook fan page not only advertises the event but also offers a means of communication between planners and visitors. This will allow people to comment and post their personal stories and opinions of the Crawl. It also allows users to share images of time spent at the event. This type uses members to create word of mouth advertising.
 * Facebook**