Annotated


 * Article Title:** __**//Advertisers Give Google TV a Warm Reception//**__
 * Article Source:** BusinessWeek
 * Article Author:** Olga Kharif
 * Reviewed by:** Amy Luong

Google's interactive TV platform is said to lower costs and improve the targeting of advertising spots because viewers using the technology will be able to search onscreen for more information. Anything that catches the viewer's eye can be searched on YouTube or redirected to advertisers' website.
 * Abstract:**

Advertisers are predicting this as a new medium of getting their message to consumers. Currently advertisers are able to buy Google TV Ads which is an online marketplace where advertisers upload videos to a variety of television networks. But with this new interactive platform, advertisers are able to precisely measure viewers and know how many clicked on their TV ads and used a new "click-to-call" feature to contact advertisers immediately. This will also introduce a pay-per-viewer business model.

This makes TV advertising more affordable compared to traditional TV spots, the current cost is $30 per 1000 viewings. Compared to traditional TV advertising, the US accounted $83 billion in spending.

To track personal searches, Google plans to implement the remote to resemble smartphone keyboards. Other companies that are pursuing interactive TV include Apple, Microsoft and Yahoo. Yahoo's Connected TV services streams movies online from Amazon.com and Blockbuster. Advertisers have a number of options if the ability to combine TV's reach and web's precision prevails.


 * Tags:** Interactive, Google, Google TV, Advertising, TV Ads, Pay-Per-Viewer, Click-to-call, Apple, Microsoft, Yahoo, Stream, Smartphone


 * Article Title:** __**Apple Takes Share from Google in Mobile Ads**__
 * Article Source:** BusinessWeek
 * Article Author:** Olga Kharif
 * Reviewed by:** Amy Luong

The new iAd network is grabbing market share when the first advertisements were placed in July. Marketers and advertisers use iAd to place interactive banner ads on Apple products, including popular games and apps. Apple takes a 40% cut while the rest goes to the developers.
 * Abstract:**

One marketer explains their application, when the banners are touched or activated, it opens up a library of videos and other content that promotes the product. Their studies show that 20% of people returned to their ad a second time.

They project that by the end of the year, iAd will pull even with Google, taking 21% of the US mobile advertising market. The market research firm also projects Yahoo and Microsoft sinking into single digits. They expect the US mobile ad market to grow 126% to $500 million. Currently, the online ad market is much larger at $25 billion.

The strengths of iAD include being able to target ads based on buying habits of iTunes users. A drawback is their control over design, and does not allow marketers to target specific devices. Competition is rising with RIM (Research in Motion) as they plan to create a competing network that runs on BlackBerrys and their new tablet.


 * Tags:** iAd, Apple, Mobile Advertising, interactive banner, Google, Marketing, iTunes, RIM