cct333-lab3

**Week 3: Human-Centred Design Case Study of Cellphones in Developing Countries**
[] before your tutorial begins.
 * Read the online article 'Can the Cellphone end Global Poverty?' at

1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.**

Jan Chipchase plays an important role in defining cellphones and the role they play in the developing world. His job is to visit and interact with locals where he can achieve a deeper understanding of how they are being used. He believes that one must understand their potential customers as well as possible before designing a product for them. Their uses are probably different than the Western world because the circumstances change with location. For example, a person in Mumbai uses it to run errands as well as using it to stay in touch with family. A solution that would help Mumbai people is creating a hook for it to avoid floods.

Jan Chipchase's job is to understand why they don't have them while creating ways to make it accessible to the developing world. The main issue they face is electricity. "Cellphones have an economizing effect" which is why designing the perfect phone for the people is important. They can use this technology to help them further develop their country through means of communication.

In order for Nokia to design a phone, they need to know the targeted market and their wants and needs. They are selling it to the group of people on the planet who don't have one, those who are illiterate, those with little access to electricity and those with low incomes. They must overcome these obstacles while designing for this market.


 * 2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.**

Microfinance can help ensure a strong, healthy and just society by providing people in developing countries more equality and opportunities. By allowing them to work and make money, they can learn to financially support themselves and their families. If everyone in the community rely on each other for creating jobs and promoting skills, they can learn to be independent.
 * Ensuring a Strong, Healthy and Just Society**

Microfinance can help build a strong, stable and sustainable economy by stimulating more jobs and opportunities for people in the developing countries. If they can learn how to financially support themselves, they can spend their earnings to better their life. it works in a cycle because in order to create a strong economy, there must be a balance between what is earned and spent. By creating more jobs, not only is the economy in the country improved, it also improves the quality of life.
 * Achieving a Sustainable Economy**