cct300-lab6


 * Influence: The new currency of Web 3.0**

The advancement of the web has transitioned from static information to something interactive. A main component of Web 3.0 is the amount of social networking websites available online. Social media sites like Facebook, Twitter, Myspace, and Tumblr allow users to create accounts; thus giving people the power to influence consumer brands and products. Companies have actually taken to the web to create markets based around the information found in people's profiles. Since these social media sites have a large traffic flow, they are now advertising through posts, videos and tweet to promote brands and companies. But interactivity gives the users the ability to provide feedback and the illusion that they can customize products to fit their personal taste.

The article poses the idea that one's online influence will become currency online. They believe that users will eventually have so much influence over brands to the point where users will dictate economic issues like prices, discounts, standards, etc. However, we have to take into the account that companies and brands will adapt to the changing market. The influence of the web can be seen when brands associate themselves with certain influences or people on the web. People (like Youtubers, or bloggers) that have voice over followers are excellent to market or advertise to others. But corporations are unlikely to empower these users to take over the brands in terms of politics or economy. Companies will let users to voice their opinions and feedback, but it is only an illusion that they are actually changing the company. Their main goal is to make money but usually on their own agenda.